Domenico La Porta is a digital entrepreneur focusing on multiplatform storytelling and content strategies. His talk is a summary of his first book « The 7 Deadly Sins of the Digital User » (to be published in december 2015). The first part of the book/talk is about a benchmark method for digital audience oriented projects and a breakdown allowing creators to design and crowd tune their work from the first spark of the idea through its release and its exploitation down the line. The second part of the book/talk is a collection of case studies Domenico has been involved with as a consultant from groundbreaking videogame hit Clash of Clans to popular apps such as Tinder or successful crowdfunding campaigns (Urbance, Under The Dog…).

At the end of the talk, Domenico will announce a multiplatform call for international projects in collaboration with Wallimage Creative and the KIKK Festival. A 100,000€ grant will be awarded to the winning project with a special focus on its assessment of the 7 deadly sins methodology.